Case Study: a pharma company accelerates omnichannel content production with Viseven

Pharma Company - Customer Case Study

The customer, a pharma company, was facing challenges in managing and optimizing its growing marketing content production. They required a centralized model to improve development and needed to create a proof of concept for a new omnichannel communication system. Viseven was engaged to develop an intelligent content management framework and a flexible digital ecosystem.

Viseven implemented a new-gen Digital Content Factory to orchestrate content production, utilizing a modular approach with master templates. This solution standardized the development process and accelerated MLR approvals. The results included a 25% decrease in cost spending, a more than 30% increase in content reuse, and a significantly reduced time-to-market for campaigns.