Case Study: a leading pharma company achieves faster content management and 340% ROI with Viseven’s AI-enabled auto-tagging

How We Transformed Content Management Process for a Leading Pharma Company with AI-Powered Auto-Tagging

The client, a leading pharmaceutical company, was struggling with an inefficient manual tagging process for its vast content library. This led to low content reuse, extended project timelines, and difficulty in measuring campaign effectiveness. They partnered with Viseven to implement an AI-powered auto-tagging solution to address these challenges.

Viseven developed and integrated an AI-enabled auto-tagging engine with the client's digital asset management system. This solution automatically applied both strategic and contextual tags to content. The results were transformative: manual tagging work was reduced by 60%, time-to-market for campaigns decreased, and the project achieved an ROI of over 340%. Viseven’s solution significantly improved content searchability and operational efficiency.