Case Study: a direct-to-consumer wellness brand boosts leads and personalization with Viseven and Adobe Experience Manager

How Viseven Deployed Adobe Experience Manager WebApp for Advanced Analytics

The customer, a direct-to-consumer wellness brand, faced challenges with fragmented customer experiences, data silos, and limited lead generation, which hindered its digital transformation. To address this, they partnered with vendor Viseven for a bespoke solution built on Adobe Experience Manager.

Viseven implemented a unified digital platform featuring rapid rollout capabilities and an event-driven architecture. This solution served as a powerful lead generation tool, resulting in 1,800 new leads with a 30% conversion rate, 2,500 new user registrations, and a 26% increase in returning visitors. The deployment by Viseven empowered the client with enhanced analytics and personalized customer experiences.