Case Study: a pharma giant achieves higher patient adherence with Viseven omnichannel technologies

How omnichannel technologies increase patient adherence

Viseven was engaged by Pharma Giant, a top 50 global pharma company, to address the challenge of patient adherence for its chronic disease therapies. The customer needed to identify barriers to treatment and develop techniques to engage patients throughout their entire customer journey, with the goal of building a comprehensive IT and marketing communications infrastructure.

The solution implemented by Viseven involved a patient-centric analysis of behavior and engagement barriers to build an omnichannel marketing campaign. This strategy utilized marketing automation software integrated with multiple communication channels. As a result, Viseven helped significantly increase patient adherence within five months and reduced the number of required bulk mailings by 1.5 times.