Case Study: a Belgium-based biotechnology company scales compliant content creation with Viseven's Digital Content Factory

How Digital Content Factory helped our client scale content creation

A Belgium-based biotechnology company, an industry leader in developing innovative drugs, faced the challenge of entering new, highly competitive markets. To build credibility and encourage healthcare professionals (HCPs) to reconsider existing partnerships, they needed to standardize their process and produce a much higher volume of relevant, engaging content quickly while controlling costs. They sought a partner for this and selected Viseven to implement a content factory solution.

Viseven implemented a flexible Digital Content Factory (DCF) for the client, utilizing a modular content approach to reduce production costs, ensure message consistency, and accelerate regulatory approval. The solution, supported by a robust tech stack, was rolled out globally across multiple channels. This led to a significant reduction in time-to-market and a massive increase in adoption, with request volumes soaring from 28 to 217 in a year. Stakeholder satisfaction remained very high, averaging 4.9/5, and the successful partnership continues to scale into new channels.