Case Study: a global healthcare company streamlines HCP engagement with Viseven’s Salesforce and mobile app integration

Global Healthcare Company - Customer Case Study

The global healthcare company, a major pharmaceutical firm, faced the challenge of creating a unified system for its medical representatives to request engagements with healthcare professionals. This was complicated by varying regulations across 50 countries and a lack of a detailed initial vision for the tool's functionality. They approached Viseven, a vendor with whom they had a successful history, for a custom software development project.

Viseven developed a product called the Handy Tool, which integrates with Salesforce and works on mobile apps for iOS and Windows. The solution automated the request and approval workflows, dynamically adapting to different regulatory fields and automatically identifying the correct approvers. This significantly reduced manual work, ensured legal compliance across all 50 countries, and streamlined the process for medical reps.