Case Study: a marketing agency scales compliant pharma eDetailing and approved emails with Viseven’s eWizard

A Marketing Agency No Longer Needs Developers to Build Quality Pharma Content

A medical and healthcare marketing agency faced significant challenges in producing compliant pharma content, including approved emails (AEs) and e-Detailers. The agency struggled with the high cost and time required for developer resources, a lack of alignment between its internal and external teams, and the complexity of publishing through systems like Veeva and Salesforce Marketing Cloud. They partnered with Viseven to find a solution that utilized its eWizard content authoring platform.

Viseven implemented its eWizard platform, a no/low-code solution that eliminated the need for developers and provided a shared space for transparent collaboration. The platform's integrations with major publishing systems streamlined the approval and publishing process. As a result, the agency reduced its content production time from days to hours, decreased revision requests from MLR teams, and significantly improved collaboration and client satisfaction.