Case Study: Zalora Shortens Path to Purchase with ViSenze Discovery Suite

Zalora boosts average order value 15% with ViSenze

Zalora, a leading online fashion and lifestyle destination in Asia, faced challenges with product discoverability across its vast inventory. The customer wanted to enable shoppers to search using images from various sources and needed a solution to shorten the path to purchase. They partnered with vendor ViSenze and its Discovery Suite to implement intuitive AI visual tools.

The solution from ViSenze provided an end-to-end platform using visual AI and machine learning for image search, personalized recommendations, and automated product tagging. This implementation resulted in an engagement rate increase of more than 10% and a 15% rise in average order value for Zalora, also leading to reduced churn and higher revenue.

Zalora