Case Study: Yotpo achieves 33% higher efficiency with ViSenze Visual AI

Yotpo boosts shoppable UGC efficiency by 33% with ViSenze

Yotpo, an e-commerce marketing platform, faced a challenge where its brand customers found the process of making user-generated content (UGC) shoppable to be entirely manual and time-consuming. This involved manually identifying products in images and linking them to thousands of catalog SKUs, which hindered adoption and scalability. To address this, Yotpo turned to the Visual AI solution from vendor ViSenze.

ViSenze's AI Visual Recognition service was integrated into Yotpo's platform to automatically identify products within UGC and match them to items in a brand's catalog. The solution presents a shortlist of visually similar products, allowing for quick manual validation. This implementation enabled Yotpo's customers to curate 33% more shoppable UGC in the same amount of time, significantly improving efficiency, accelerating go-live for new content, and allowing Yotpo to confidently scale the service to all its global customers.

Yotpo