Case Study: UNIQLO achieves higher engagement and improved product discovery with ViSenze Search by Image

Visual Search and Product Recommendations increase shopper engagement for Uniqlo

UNIQLO, a leading global fashion designer, manufacturer and retailer (USD 14.4 billion revenue in 2016), faced a product-discovery challenge: text-based search often failed to surface items shoppers saw in real life, causing missed opportunities and lost sales across its online catalog.

To address this, UNIQLO implemented ViSenze’s Search by Image and visually similar product recommendations so customers — including in-store shoppers — can search using photos and instantly find matching catalog items. Deployed on AWS (EC2, EKS, DynamoDB) for scalable AI/ML performance, the solution delivered a seamless visual search experience to millions of online shoppers, improving discovery and engagement.

UNIQLO