Case Study: AJIO achieves a 20% visual-search conversion rate and faster product discovery with ViSenze

ViSenze’s AI-powered visual search is a gamechanger for Reliance Ajio

Ajio, Reliance Retail’s digital fashion and lifestyle brand, serves style-conscious Gen Z and tech-savvy shoppers who find keyword searches slow and tedious. Faced with customers who expect a “see, search, shop” experience—using photos, screenshots or social media looks to find similar products—Ajio needed a fast, highly relevant visual search solution to put discovery at the center of the shopping journey.

Ajio implemented ViSenze’s AI-powered visual search, letting shoppers snap or upload an image and get instant, relevant product matches. The result: visual-search users convert at roughly one in five—significantly higher than text search—accelerating product discovery and driving measurable revenue gains.

AJIO

Nikhil Jain

Head of Product