Case Study: Snitch achieves 4× higher conversions and 7× higher CTR with ViSenze's AI-powered visual search and recommendations

Snitch increases conversions and engagement with AI-Powered Smart Recommendations and Visual Search

Snitch is a fast-growing Indian menswear brand selling thousands of fresh styles across casual, formal, innerwear and new categories like sunglasses and footwear, primarily via its website and app. Targeting Gen Z shoppers who prefer image-first discovery over keyword searches, Snitch faced the challenge of simplifying product discovery and delivering personalized, visually driven recommendations to speed purchase decisions.

To solve this, Snitch deployed ViSenze’s AI-powered Smart Visual Search plus “Similar” and “Pairing” recommendation engines across its site and app. The integrations made visual search and complementary recommendations prominent and seamless, driving a 7× increase in CTR, a 4× lift in conversion rate, 50,000+ recommended products added to cart per month, and thousands of complementary items added monthly — improving discovery speed, engagement and revenue.

Snitch

Chetan Siyal

Chief Marketing Officer