Case Study: Myntra achieves 35% increase in image search adoption and faster fashion discovery with ViSenze

Myntra increases its visual image search adoption by 35% year-on-year, making fashion search easier and faster

Myntra, a leading Indian fashion e-commerce platform within the Flipkart Group, faced the challenge of meeting Gen Z’s social‑first, “see. search. shop.” shopping behavior: shoppers expect to find influencer and celebrity looks instantly via photos or screenshots rather than typing keywords, so Myntra needed a fast, intuitive visual search experience to improve discovery and conversion.

Partnering with ViSenze, Myntra implemented AI‑powered Smart Visual Search plus the Discovery Suite to enable photo/screenshot search, a “View Similar” carousel, and automated “Shop the Look” recommendations. The result was a 35% year‑on‑year increase in image search adoption over 12 months, faster product discovery, higher conversions and revenue per user, and improved handling of out‑of‑stock items and language barriers.

Myntra