Case Study: Myntra boosts visual image search adoption by 35% with ViSenze Smart Visual Search

Myntra grows visual image search traffic 35% YoY with ViSenze

Myntra, one of India's leading e-commerce fashion platforms, sought to innovate its product discovery to cater to the shopping habits of Gen Z customers. The challenge was to move beyond traditional keyword searches and provide a faster, more intuitive visual search experience. To address this, Myntra partnered with vendor ViSenze and implemented its Smart Visual Search technology.

The solution from ViSenze enabled a quick and seamless visual search experience, allowing users to search using images. This was complemented by a 'Shop the Look' feature that drove complementary product recommendations. As a result, Myntra increased its visual image search adoption by 35% year-over-year, significantly contributing to conversions and revenue per user.

Myntra