Case Study: Meesho achieves nearly 1 billion visual searches annually with ViSenze

Meesho drives 1 billion visual searches annually with ViSenze

Meesho, a major Indian e-commerce marketplace, faced the challenge of enabling product discovery for its unique customer base, which included many new-to-e-commerce users from tier 2-4 cities. These customers often faced language barriers with text search and sought more natural ways to find products by uploading images and screenshots from social media or their daily lives. To address this, Meesho partnered with ViSenze to implement its AI-powered visual search technology.

ViSenze provided a seamless visual search solution that delivers highly accurate and relevant product results in less than 500 milliseconds. This allowed Meesho's customers to simply click a photo or upload an image to find similar items. The partnership supported Meesho's tremendous growth, handling over a billion visual searches annually and helping to unlock more revenue by making product discovery faster and easier for its vast user base. ViSenze also proved to be a reliable partner by seamlessly scaling its performance to support Meesho during peak sales events.

Meesho