Case Study: Meesho achieves ~1 billion visual searches annually with ViSenze's AI-powered visual search

Meesho achieves ~ 1 billion visual searches annually

Meesho is India’s marketplace that connects one-million small retail sellers with over 140 million transacting customers, many of whom are new-to-ecommerce users from tier 2–4 cities. Facing language barriers and low reliance on text-based queries, Meesho needed a more natural “See. Search. Shop.” experience so users could find products by camera photos, screenshots or gallery images instead of typing keywords.

Meesho partnered with ViSenze to deploy AI-powered visual search that delivers accurate results from its large catalog in under 500 ms and scales reliably during peak sales. The solution enables effortless photo-upload or click-to-search discovery, has supported roughly one billion visual searches annually, and drove faster product discovery, higher conversions and measurable business growth.

Meesho

Gagan Mahajan

Group Product Manager