Case Study: Global Online Retailer achieves increased user engagement and new leads with ViSenze's Chatbot solution

Global online retailer enhances user engagement on Facebook Messenger with ViSenze’s Chatbot solution

A global online retailer selling hundreds of fashion and cosmetic brands, known for e-commerce innovation, integrated a chatbot into Facebook Messenger to engage shoppers on social media. The retailer’s challenge was to elevate in-chat product discovery and give consumers instant access to their full catalog to boost the chances of finding desired items and generate more engagement and leads.

ViSenze implemented a visual-AI chatbot within the retailer’s Messenger experience that lets users upload a photo and receive highly relevant, visually similar or exact matches from the catalog; the system detects multiple fashion items in an image and surfaces the best product results. The integration improved the chatbot shopping experience and guided users into the buying funnel, driving increased user engagement on social platforms and more new leads to the website/app.