Case Study: EyeBuyDirect achieves 29x ROI by optimizing product recommendations with ViSenze

EyeBuyDirect Sees 29x ROI by Optimizing Product Recommendations With ViSenze

EyeBuyDirect, a California-based online eyewear retailer founded in 2006, offers thousands of frame styles across multiple price points to make quality glasses accessible worldwide. The company’s legacy recommendation engine relied on simple attribute matching, which often surfaced visually inappropriate suggestions and limited cross-sell and up-sell opportunities, so EBD sought a more intelligent, scalable solution.

Working with ViSenze, EBD deployed the Smart Recommendations visual-AI solution and, after initial tuning, saw a 20% increase in click-through rate and addressed pricing issues by adding pricing logic. Continued refinement lifted average session value by 2.4%, produced a projected $1.15M annual revenue gain on mobile, led to Similar Styles Results Pages, and ultimately yielded a 29x return on investment.

EyeBuyDirect

Alexey Alekseev

Director of User Experience