Case Study: EyeBuyDirect achieves 29x ROI by optimizing product recommendations with ViSenze Smart Recommendations

EyeBuyDirect boosts conversions 7% with ViSenze Smart Recommendations

EyeBuyDirect, a leading online retailer of prescription eyewear, faced challenges with its inefficient product recommendations engine. This limited its ability to cross-sell and up-sell, impacting the customer experience. To address this, EyeBuyDirect implemented the ViSenze Smart Recommendations solution.

By deploying ViSenze's visual AI technology, EyeBuyDirect optimized its recommendations and launched a Similar Styles Results Page. This solution delivered a 29x ROI and significant measurable impacts, including a 20% increase in click-through rates and a 7% boost in conversions. ViSenze helped generate an additional $1.2 million in annual mobile revenue and a projected overall annual revenue increase of $1.15 million.

EyeBuyDirect