Case Study: AJIO achieves faster, higher-converting product discovery with ViSenze Visual Search

AJIO boosts visual search conversions with ViSenze, reaching 1 in 5 shoppers

AJIO, a leading fashion and lifestyle brand under Reliance Retail, sought to create a more seamless and natural product discovery experience for its time-strapped, tech-savvy customers. The challenge was to move beyond cumbersome keyword-based searches and enable a visual "See. Search. Shop." approach that customers were demanding. They partnered with vendor ViSenze to implement its AI-Powered Visual Search solution.

ViSenze empowered AJIO to provide a captivating visual search experience that showcased relevant product images at high speed. This solution led to a remarkable increase in visual search usage within a few quarters. The implementation was highly effective, with one in every five customers entering through visual search converting, significantly outperforming text-based search and unlocking more revenue for the brand.

AJIO