Case Study: DMR creates a virtual glasses and headphones try-on experience with Visage Technologies FaceTrack

VirTry A virtual fitting room for glasses and headphones

DMR, a Japanese music equipment distributor and retailer, was looking for a way to allow customers to virtually try on headphones and glasses from home. To solve this challenge, they turned to Visage Technologies and its FaceTrack technology to power their new VirTry mobile application.

Visage Technologies provided the real-time facial tracking needed to accurately overlay 3D product models onto a user's face via smartphone. The solution was lightweight, easy to integrate, and resulted in a highly convenient and realistic virtual try-on experience. This allowed users to effortlessly compare products and make confident purchasing decisions without needing to visit a physical store.

DMR

Kazuhiro Mori

Chief IT / Logistics Strategist