Case Study: Škoda boosts attention-driven marketing with Visage Technologies eye tracking

Škoda uses eye tracking in their marketing campaign

Škoda partnered with Visage Technologies to create an innovative marketing campaign for their new Fabia model. The challenge was to develop an interactive online experience that was both engaging and could uniquely demonstrate the car's ability to "steal attention," moving beyond traditional advertising methods.

Visage Technologies provided its eye and gaze tracking solution, which was integrated into a website by the creative and production teams. This technology allowed the campaign to measure a user’s attention on two competing car models in a video in real-time through their webcam, directly within the browser. After watching, each user received a personalized infographic summarizing their results, which they could then share on social media. The successful solution by Visage Technologies enabled Škoda to roll out this interactive campaign across 32 European markets.

Skoda