Case Study: YULU creates interactive #SNAPSTAR doll selfies with Visage Technologies face tracking

Revolutionizing childrens’ toys with face tracking

YULU, an international creator of toys and games, wanted to capitalize on the popularity of social media influencers by allowing children to create their own. Their business challenge was to develop an app that could let kids change their doll’s appearance and take selfies, requiring a reliable face tracking solution. They turned to Visage Technologies to implement this vision.

Visage Technologies utilized its visage|SDK FaceTrack and developed a custom algorithm specifically designed to accurately track the dolls' faces. This solution was implemented quickly on a short deadline and resulted in the successful Snapstar Studio App. The app provides a fun, interactive experience for children and the #SNAPSTAR doll line has since won several "best toy" awards and received worldwide media coverage.

YULU