Case Study: Palm Beach Tan creates a virtual tan try-on experience with Visage Technologies

Palm Beach Tan Transforming the tanning experience with a virtual tan try-on

Palm Beach Tan faced a challenge in the spray tanning industry where customer hesitation was common; clients were often uncertain about how different tan shades would look on them. They partnered with Visage Technologies, utilizing its Arbelle beauty AR technology and SDK, to create a digital solution that would eliminate this uncertainty and boost customer confidence.

Visage Technologies provided a solution with its advanced AR SDK, which featured realistic rendering and precise facial tracking to power the "Try Your Tan®" tool. This tool was successfully integrated into the company's website, mobile app, and in-store consultations, significantly enhancing the customer experience. The platform was noted for its stability and ease of maintenance, and the client's Senior VP expressed a strong desire to expand the collaboration due to its success.

Palm Beach Tan

Gorkem Yamandag

Senior Vice President, Technology & Project Management