Case Study: Coca-Cola boosts interactive joy for Hubert’s Lemonade with Visage Technologies’ FaceTrack

Hubert’s Lemonade A truly interactive website that rewards joy

Coca Cola, through their agency LRXD, wanted to create a fun and interactive website for Hubert’s Lemonade that embodied the product's core feeling of joy. They sought a unique digital experience that would directly engage visitors. To achieve this, they partnered with Visage Technologies and utilized their FaceTrack facial tracking technology.

Visage Technologies provided the lightweight and easily integrated FaceTrack solution, which enabled the website to be controlled by users' facial expressions like smiles and raised eyebrows. This interactive experience resulted in over 5,000 new sessions and a 2800% increase in daily visits within the first month, successfully bringing joy to users across 63 countries.

Coca Cola