Case Study: Ludwig Schokolade boosts trade show engagement with Visage Technologies FaceTrack

FRITT Standing out at trade shows with AR

Visage Technologies provided their FaceTrack software to Demodern, who was challenged to create an eye-catching installation for their client, the German confectionery supplier Ludwig Schokolade. The goal was to help Ludwig Schokolade's FRITT chewy candy stand out and engage visitors at busy trade fairs and promotional events, requiring an innovative interactive experience.

The solution involved using Visage Technologies' face tracking to power fun product-inspired face filters for selfies and group photos. This successfully attracted many visitors to the booth at major trade shows, creating memorable brand interactions. The installation proved to be a highly effective tool for brand activation, with plans to adapt the iOS application for future retail and street events.

Ludwig Schokolade