Case Study: DiffCat creates a viral face-mimicking game with Visage Technologies

FaceDance Challenge Using face as a joystick

The app development company DiffCat wanted to create the first game that uses a smartphone's front camera as a controller, requiring players to mimic on-screen emojis. To build this, they needed a provider of real-time face and facial expression tracking, leading them to choose Visage Technologies and its visage|SDK product.

Visage Technologies provided its FaceTrack and FaceAnalysis features, which detected faces and emotions to compare with the target emojis. This solution enabled the game, FaceDance Challenge!, to go viral within a week. It achieved significant measurable impact by being featured in major media outlets and garnering over 10 million downloads.

DiffCat