Case Study: eye square achieves remote human experience research with AI-powered face and emotion tracking from Visage Technologies

eye square Human experience research powered by AI

eye square, an international market research institute, faced the challenge of gathering rich customer experience data remotely via participants' own webcams. They needed a robust, lightweight technology to accurately track and analyze facial behavior for their human experience research. This led them to partner with Visage Technologies and utilize their visage|SDK product.

Visage Technologies provided a solution with visage|SDK, which enabled real-time face and gaze tracking, along with emotion recognition, directly in a browser without installation. This allowed eye square to conduct large-scale, remote research efficiently, lowering costs while gaining deep insights into participant attention and emotional responses. The implementation of Visage Technologies' SDK empowered eye square to deliver reliable data that helps brands understand their customers and create more successful, emotionally resonant products and advertising.

eye square

Andreas Thölke

Chief Technology Officer & Partner