Case Study: cosnova achieves 90% consumer satisfaction with Visage Technologies’ Shade Finder

Cosnova boosts consumer satisfaction to 90% with Visage Technologies

The customer, Cosnova, is a leading European beauty company behind the essence and Catrice brands. They faced the challenge of helping their diverse, global customer base confidently find the correct foundation shade online, requiring a digital solution that was inclusive, accurate, and could provide valuable data for product planning. They turned to Visage Technologies and its beauty tech brand, Arbelle, for a solution.

Visage Technologies implemented Arbelle's AI-powered Shade Finder, which uses advanced face analysis to provide accurate foundation recommendations and virtual try-on guidance. This solution delivered a 90% consumer satisfaction rate and a 20% increase in add-to-cart rate for Cosnova, while also generating valuable insights from over 45,000 consumer sessions to support future product decisions.

Cosnova