Case Study: Apache creates an immersive cosmetics marketing campaign with Visage Technologies face tracking

Apache Creating an immersive cosmetics marketing campaign with face tracking

Apache, a UK-based immersive technology company, faced the challenge of creating an engaging and robust interactive marketing campaign. They needed a face tracking system capable of handling multiple participants with low latency and smooth integration for a high-profile cosmetics brand. To overcome this, they turned to Visage Technologies for its face tracking and face analysis capabilities.

Visage Technologies provided a flexible and robust solution that allowed users to transform themselves into gingerbread characters. This immersive campaign was a resounding success, engaging approximately 5,000 users over a three-month period and receiving widespread acclaim for its innovation, perfectly blending cutting-edge technology with a festive marketing strategy.

Apache

Adam Vahed

Chief Executive Officer