Case Study: Under Armour Japan cuts size-based returns by 27% with Virtusize

Under Armour Japan cuts size-based returns by 27% with Virtusize

Under Armour Japan, a sportswear and footwear retailer operating primarily through ecommerce with limited physical stores, faced high return rates that directly threatened profitability. Their challenge was to find a solution that could effectively reduce size-based returns across both apparel and footwear categories in a single, cohesive experience. They implemented the Virtusize size recommendation product to address this.

The solution from Virtusize integrated a size recommendation widget directly into the existing purchase flow for both clothing and shoes, without adding friction. Virtusize provided an analytics layer for continuous monitoring and adjustment of the recommendation logic. This resulted in a measurable 27% year-on-year reduction in size-based returns within the first year of implementation, across both product lines.

Under Armour Japan