Case Study: L.L.Bean achieves 5.4x higher conversions with Virtusize

L.L.Bean boosts conversions 5.4x with Virtusize

The outdoor apparel retailer L.L.Bean faced a significant challenge with its ecommerce growth in Japan, where sizing uncertainty was causing motivated shoppers to hesitate at checkout. This psychological barrier was suppressing conversion rates and holding back the channel's potential. To address this, L.L.Bean partnered with the vendor Virtusize.

Virtusize implemented its solution by integrating a virtual try-on tool directly into L.L.Bean's product pages, allowing shoppers to generate a personal body silhouette and verify fit. This solution had a major measurable impact. The data showed that Virtusize users had a 5.4x conversion rate uplift compared to non-users, while also adding 21% more items per order and achieving a 16% higher average order value.

L.L.Bean