Case Study: icanmakeitbetter achieves higher response rates with Virtual Incentives

icanmakeitbetter makes it better with increased response rates

icanmakeitbetter, an all-in-one insight community and customer feedback solution for the market research industry, needed a way to keep respondents engaged as they expanded globally. Relying on the same reward repeatedly was causing interest and response rates to stagnate, so they turned to Virtual Incentives for a more compelling, immediate, and customizable incentive option.

Virtual Incentives provided a simple API integration that enabled automatic gift card delivery and fulfillment with one click, while also helping customize offerings and streamline the reward process. With Virtual Incentives, icanmakeitbetter reported considerably improved response rates, membership attrition cut in half, faster incentive delivery, and less time spent troubleshooting rewards.

icanmakeitbetter

Matt Thurston

Chief Operating Officer