Case Study: Georgia Commute Options boosts commuter engagement with Virtual Incentives

Georgia Commute Options Boosts Alternative Commuting with Virtual Incentives

Georgia Commute Options, a nonprofit focused on promoting alternative transportation and reducing traffic and emissions in the Atlanta area, needed a better way to keep commuters engaged in its incentive programs. The challenge was finding a reward solution from Virtual Incentives that was customizable, fast, and easy to deliver through participants’ preferred channels.

Virtual Incentives provided digital, mobile, and physical rewards that Georgia Commute Options could tailor to different commuter behaviors, including gift cards for monthly winners, car pools, ride referrals, and daily participation programs. With Virtual Incentives handling rewards fulfillment and customer service, Georgia Commute Options sped up payments by four to five weeks and improved participation by making incentives faster, more convenient, and easier to replace if lost or stolen.

Georgia Commute Options

Ron Roberts

Senior Project Manager