Case Study: EveryAnswer improves survey completion rates with Virtual Incentives

EveryAnswer boosts survey completion with Virtual Incentives’ $3 gift cards

EveryAnswer, a digital advertising platform for recruiting survey respondents, partnered with vendor Virtual Incentives to challenge the conventional wisdom that higher monetary incentives increase survey response rates. Their challenge was to determine what types of incentives actually motivate people to start and complete surveys in a direct online recruitment setting, where trust is lower than with established panels.

Virtual Incentives implemented a solution involving controlled digital experiments with EveryAnswer. They tested various incentive types and amounts across different survey topics and tracked participant behavior. The results showed that context often matters more than dollar amounts, with a $3 gift card delivering the strongest completion rate improvements while higher incentives sometimes triggered skepticism. This research provided a blueprint for optimizing both participation rates and research budgets, allowing teams to achieve better completion rates while spending less.

EveryAnswer