Case Study: Produce Pay transforms agriculture payments with Virtual Force

Produce Pay manages over $150 million in produce payments with Virtual Force

Produce Pay, a fintech company serving the agricultural sector, faced the challenge of providing fresh produce farmers with immediate access to liquidity. Their traditional financial processes caused debilitating cash flow delays, forcing farmers to wait over a month for payment. Produce Pay engaged Virtual Force to build a web-based portal that would streamline and centralize financial management, connecting distributors and farmers to facilitate instant cashouts.

Virtual Force developed a comprehensive web-based payment portal from scratch, featuring role-specific dashboards for investors, farmers, and distributors. This solution provided improved cash management, streamlined distribution channels, and superior shipment management. As a result, Produce Pay has managed cash flow for produce goods worth over $150 million and raised $77 million in financing to scale its business, establishing itself as a leading agri-fintech company. Virtual Force continues to be engaged in ongoing efforts since the product's successful launch.

Produce Pay