Case Study: Louvre Abu Dhabi achieves viral International Museum Day engagement with Virtual Force

Louvre Abu Dhabi launches a 24-hour social campaign with Virtual Force

Louvre Abu Dhabi, a major international museum, needed a grand and viral social media campaign to unveil its new architecture to a global audience. Their challenge was to create significant online engagement and involve people directly in the launch. They partnered with vendor Virtual Force to develop a marketing solution for this event.

Virtual Force designed and launched a website featuring a smart mosaic algorithm that constructed an image of the new architecture using the profile pictures of campaign participants. This social media campaign ran across Instagram, Facebook, and Twitter and successfully generated hundreds of posts and significant engagement. Virtual Force's solution was branded a "huge success" by the Louvre marketing team for enhancing user engagement and making the architecture unveiling a success.

Louvre Abu Dhabi