Case Study: Your Personal Training achieves hybrid growth and increased PT revenue with Virtuagym's Your Wellbeing app

Your Personal Training - Customer Case Study

Your Personal Training (YPT) is a UK personal-training management company supporting 400+ fitness entrepreneurs across multiple locations. When COVID-19 halted in-person sessions, new leaders Aaron McCulloch and James Lorey needed a way to keep trainers supported, connected and commercially viable by quickly adapting to a hybrid model of physical and digital services.

YPT partnered with Virtuagym to launch the Your Wellbeing app — a branded, all-in-one platform with coaching tools, calendar/booking, integrated payments, community features and Virtuagym Academy content. The app streamlined admin, boosted engagement with group challenges and virtual classes (a 20% rise in sign-ups), has engaged nearly 1,000 members, and helped studios like St John’s add £1,600/month in revenue while improving retention, results and referrals.

Your Personal Training

Aaron McCulloch

Managing Director