Case Study: Xercise4Less achieves higher retention and member engagement with Virtuagym's custom mobile app

Xercise4Less - Customer Case Study

Xercise4Less is a Yorkshire-born low-cost gym chain with 300,000+ members, 50+ locations and over 140,000 unique weekly visits. Facing a substandard software provider, the company needed a more accessible, usable platform to create more touchpoints, boost engagement and reinforce its position as an innovator in the value-for-money gym market.

They implemented Virtuagym’s custom mobile app—integrated with existing facilities and featuring community, progress tracking, nutrition, personal profiles, scheduling and a Super Club—making class booking and member interaction simple. The result: higher retention and visitor numbers than ever, a more active online community and stronger member-brand connection.

Xercise4Less

Jon Nasta

Director of E-commerce and Marketing