Case Study: FemmeGym grows membership 80% and boosts engagement with Virtuagym

Virtuagym's Mobile Fitness App Boosts Engagement for FemmeGym

FemmeGym is a women-only gym in Amsterdam run by co-owners Halima and Valeria, known for its welcoming atmosphere and varied offerings (group classes, coaching, yoga and mobile services). When they took over, the gym relied on multiple incompatible systems for administration, training and nutrition, creating administrative overhead and limiting growth — so they looked for an all‑in‑one platform with a branded mobile app, membership management and community features.

They implemented Virtuagym’s solution — webshop with online signup, a branded club app, scheduling with in‑app booking and nutrition/coaching tools — which streamlined administration and simplified member signups. As a result, FemmeGym saw membership jump from about 500 to over 900 (roughly 80% growth), increased merchandise sales, higher member engagement through in‑app features and social tools, and now plans to expand to a new studio while centrally managing clients and schedules with Virtuagym.

FemmeGym

Halima Hollenberg

Co-founder