Case Study: TrainMore boosts member engagement and retention with Virtuagym

TrainMore deliver an engaging, unique fitness experience to their members via their custom Virtuagym app

TrainMore is a Dutch gym chain (10 locations, 30,000+ members) founded on a member-first model that rewards people the more they train. To scale that vision the company needed a way to boost retention, streamline class booking and administration, and deliver a personalized, engaging experience that could also be monetized through digital services.

They implemented Virtuagym’s mobile app and platform—combining class scheduling with waiting lists, progress tracking, nutrition guidance, an online community, access control and a 4,000-exercise library. The result was higher engagement and retention, fuller classes, a self-supporting member community, easier administration, more tailored training plans, and new upsell revenue from app features across their locations.

TrainMore

Han Doorenbosch

Founder