Case Study: The Motion Room achieves increased member commitment and actionable business insights with Virtuagym

The Motion Room Better member commitment with the help of business analytics

The Motion Room is a Toronto boutique gym offering tailored programs—HIIT, circuit, core, functional, fat-burning and recovery—for 400+ members. They needed better technology to simplify scheduling, sustain member engagement outside the studio, and strengthen online training and communication to boost commitment and retention.

They implemented the Virtuagym branded app (online community, customizable training plans and animated workouts) and the Premium Business Analytics module to track member activity with dashboards and reports. The app added gamification and easier scheduling while analytics revealed usage patterns, helping increase activity, improve class and PT oversight, and inform plans to grow membership and introduce streamed workouts.

The Motion Room

Joseph Martino

Master Trainer