Case Study: FIT.nl achieves 60% revenue growth and saves 3–4 days per week with Virtuagym

Software Helped FIT.nl to Offer Efficient Online Coaching

FIT.nl, started by two students and now the largest fitness website in the Netherlands, combines dietitians, trainers, physiotherapists and sport scientists to deliver science-based online coaching. As the service scaled, manual membership management and disjointed scheduling made it increasingly difficult to provide efficient online guidance.

By adopting Virtuagym’s membership management, scheduling, workout documentation and a custom-branded mobile app, FIT.nl automated administration and client engagement—gaining about 3–4 extra workdays per week. The changes allowed them to help more clients at lower prices, increasing revenue and acquisition by around 60% and strengthening their brand.

FIT.nl

Jeroen van der Mark

Personal Coach