Case Study: Silver Club (Mexico’s gym for seniors) saves 30 admin hours/week and streamlines membership management with Virtuagym

Silver Club Successfully Combines Fitness and Technology with Elderly Care

Silver Club is a San Pedro Garza García, México health club founded by Bárbara Diego Pérez and Anita Sustiel Varón to keep people over 60 physically, mentally and socially active. Initially run with spreadsheets, the club struggled with time-consuming manual tasks, scattered member data and an inconsistent billing process that made scaling and efficient member management difficult.

They adopted Virtuagym’s all-in-one solution—billing and online payments, scheduling and reusable training plans—supported by hands-on integration help. The platform centralized data, standardized billing, improved member engagement (including delivering workouts to remote members) and freed up about 30 hours of administration per week, allowing the team to focus on care and growth.