Case Study: Raintree Athletic Club achieves digital transformation and expanded reach with Virtuagym

Raintree Athletic Club’s Purpose-Driven Need for An Ingenious App Solution

Raintree Athletic Club, a purpose-driven health club in Fort Collins, wanted to make fitness accessible to everyone and deepen its community impact, but the pandemic and the limits of a brick-and-mortar model threatened that mission. The challenge was to quickly pivot to a scalable digital offering that preserved member engagement and extended Raintree’s reach beyond its physical walls.

Raintree launched a rebranded custom app built with Virtuagym—intentionally designed for usability and community—with features like class scheduling, virtual training, and social engagement tools. The app rapidly increased member engagement, extended Raintree’s reach globally, delivered strong ROI, and positioned the club for continued digital growth alongside its in-person community.

Raintree Athletic Club

Martin Johns

General Manager