Case Study: Power40 achieves an all-in-one digital fitness and wellness ecosystem with Virtuagym

Power40 Creating an Ecosystem of Health Using Technology

Power40 is a Memphis boutique fitness studio launched by the YMCA in October 2020 that blends high-energy 40-minute classes with a full digital health ecosystem. Launched amid COVID-19, the studio faced the challenge of growing while offering value outside the physical location, simplifying the client journey, and finding a flexible, visually engaging gym-management solution that could handle both front- and back-of-house needs.

Power40 implemented Virtuagym’s suite (PRO+, Virtuagym Touch, Mindvibe, and FitnessOnDemand) to deliver hybrid memberships, in-facility coaching screens, and thousands of digital wellness and workout activities, while automating scheduling, bookings, and accounting. The platform let them sustain growth during the pandemic (and continue serving members through snowstorms), streamline lead generation and member experience, and expand offerings toward corporate wellness and broader digital engagement.

Power40

Jeremy Long

VP of Sales