Case Study: LIJFSTIJL Coaches achieves 88% member retention with Virtuagym

LIJFSTIJL Increased Retention to 88%

LIJFSTIJL Coaches is a Netherlands-based personal and small-group training franchise with 100+ locations that centralizes content and support from a head office to its franchise network. Faced with time-consuming manual scheduling, billing and communication—especially for small-group sessions—and a legacy system that only printed plans, they needed a fully automated platform to extend coaching beyond the gym and streamline back-office operations.

By implementing Virtuagym’s branded mobile app, online community and central management portal, LIJFSTIJL automated bookings, billing and communications, distributed content network-wide, and added online coaching. The change cut per-location admin from ~40 to 4 hours monthly, boosted client retention from 74% to 88%, created new revenue via PRO memberships and online coaching, and gave the franchise a scalable platform for further growth.

LIJFSTIJL Coaches

Frank Trousselot

Network Manager