Case Study: Kenamju reduces barriers to entry and boosts online sign-ups with Virtuagym

Kenamju drives 60% of new sign-ups online with Virtuagym

Kenamju, a sports and fitness center in Haarlem, evolved from a judo club into a full-service facility offering fitness, group classes, and physiotherapy. As the club expanded, its manual processes and old system became insufficient, creating complex operations and administrative burdens. To support its growth and improve member and staff experiences, Kenamju needed a technology solution to centralize its processes and chose to implement the Virtuagym all-in-one platform.

By implementing Virtuagym, Kenamju streamlined its operations with an integrated system for membership management, POS, and bookings. This solution significantly reduced manual errors and administrative work. The results were substantial, with 60% of new members now registering online. Virtuagym's tools also provided better retention insights, allowing the club to proactively care for its members and ultimately improve member satisfaction and retention.

Kenamju