Case Study: Passage Fitness achieves 360° digitalization and streamlined operations with Virtuagym

How Virtuagym is helping Passage Fitness move towards 360° digitalization

Passage Fitness is a premium gym group operating five locations across Casablanca, Oujda and Tetouan with 250 employees and about 10,000 annual members. Facing rapid expansion, the company needed to improve member retention (from 40% toward a 70% goal), centralize operations across clubs, offer 24/7 member access and respond to COVID-19 restrictions that reduced capacity and disrupted staffing.

Passage Fitness implemented Virtuagym’s all‑in‑one platform — mobile app, booking and QR access, communication and management tools, plus workout plans and 3D exercise content — to unify member experience and back‑office reporting. The system streamlined bookings and health‑safety controls (earning praise from local inspectors), improved operational visibility with key metrics, boosted re‑subscription rates, reduced paper use, and supports the group’s plans for lower‑cost locations and long‑term digital expansion.

Passage Fitness

Mehdi Tazi

Director of Operations