Case Study: Motive8 achieves stronger community engagement, improved staff retention and COVID-safe operations with Virtuagym

How motive8 Takes the Lead in the Residential and Corporate Health Game

motive8, founded in 1998, is a market leader that designs and installs luxury residential and corporate health and fitness facilities (350+ gyms installed). They faced challenges from clunky third‑party software, the need to boost customer engagement and staff retention, and acute operational pressures when COVID‑19 forced closures and required strict crowd‑control and safety measures.

By adopting Virtuagym’s branded mobile app, Online Community, booking/scheduling, credit and access-control systems (with third‑party integration options), motive8 gained a more customer‑friendly platform that improved member communication, staff rapport and retention, and enabled effective on-site gatekeeping and social distancing. The result was stronger community engagement, safer reopenings, and a clear competitive edge that supports repeat business.

Motive8

Rob Clarke

Operations Manager